In a significant milestone for Tanzania’s telecom industry, Tigo has launched its ‘Sako Kwa Bako’ campaign, aiming to strengthen bonds with customers while celebrating the achievement of surpassing 20 million subscribers.
The campaign, translating to "together every step of the way," underscores Tigo's dedication to building lasting relationships with its diverse customer base. It highlights the company's journey of innovation, customer-centricity, and commitment to empowering each subscriber.
At the launch event, Tigo’s Chief Executive Officer, Kamal Okba, reflected on the company's enriching journey filled with groundbreaking products, exceptional services, and an unwavering pursuit of connectivity, value, and empowerment for every Tigo user.
Chief Commercial Officer Isack Nchunda credited Tigo’s exponential growth to its customer-centric initiatives. He emphasized that the culture of prioritizing customer satisfaction has been key to increasing the subscriber base.
‘Sako Kwa Bako’ reinforces Tigo's commitment to delivering personalized digital and financial services and impactful campaigns that enhance customers' lives nationwide.
The campaign signifies a pivotal moment in Tigo’s journey, inviting all subscribers to join in celebrating their shared experiences and achievements, and looking forward to a future of redefined customer communication and financial experiences.